Coaching for Artists Ready for Clarity and Direction

Structure, strategy, and tools you can actually apply.

The issue is rarely a lack of available information. It is knowing what matters now, what to leave aside, and how to apply the right things in the right order.

At The Artists Business Lounge, you get practical support, artist-specific tools, and strategic guidance to help you build a sustainable, profitable career without sacrificing your practice.

Coaching for Artists Ready for Clarity and Direction

Structure, strategy, and tools you can actually apply.

The issue is rarely a lack of available information. It is knowing what matters now, what to leave aside, and how to apply the right things in the right order.

At The Artists Business Lounge, you get practical support, artist-specific tools, and strategic guidance to help you build a sustainable, profitable career without sacrificing your practice.

The Artists Business Lounge

Founded by Australian artist Amanda van Gils, The Artists Business Lounge is not built on tips, tactics, or trends.

It is built on a simple observation:

Most artists are not struggling because they lack information.
They are struggling because they are trying to apply the right things in the wrong order, without a clear structure to hold it all together.

The Artists Business Lounge brings together the full picture of an art career. Not as disconnected pieces, but as an integrated system.

This includes the work itself, how it is positioned, how it is communicated, how income is generated, and the decisions that shape long-term sustainability.

Amanda’s work is known for helping artists see what they couldn’t previously see — the gaps, the misalignment, and the blind spots that quietly stall progress, even for experienced artists.

But this is not just insight.

Across the Lounge – through coaching, programs, workshops, and practical resources – that clarity is translated into tools, frameworks, and working systems that artists can apply directly to their own practice and business.

This is not about doing more.

It is about working with clarity, sequence, and discernment, and having the structure and support to follow through.

Our Services

Choose the Support Your Art Business Needs

Group Coaching

Success System Program: Weekly live guidance, structure, and a supportive global community.

Learn with the support of others.

Calls, online content, worksheets and resources in a friendly community learning environment. VIP options are available.

One-to-One Coaching

Personalised strategy and one-on-one support to help you reach your goals with Amanda.

Coaching that supports your art career and art life.

Personalised coaching just for you. Expert advice, a tailored plan, and support are what you get when you choose the 1:1 option. Limited places available.

Self-Paced Courses

Learn one focused topic at a time, at your own pace. for deeper understanding and lasting results.

For when you want one art business topic we have a small selection of Workshops and standalone online courses.

Each course comes with bonus access to our valuable community ‘the lounge’

Artist Resources & Tools

Templates, calculators, Trello boards, and custom GPTs built by an artist, for artists.

For practical tools to run your art business, we have custom-designed ebooks, templates, Trello boards and more.

Each resource has been created specifically for Visual Artists by Amanda.

Meet Amanda van Gils

Artist. Strategist. Founder of The Artists Business Lounge.

I’m Amanda, an exhibiting artist with 25+ years of professional practice and the founder of The Artists Business Lounge.

Over the past two decades, I’ve supported artists across Australia, the United States, the UK, and Canada to grow businesses that work without losing sight of their art.

My approach combines:

Practical systems to simplify the business side
Strategic clarity to cut through confusion
Mindset support to keep you moving forward

I don’t just give advice — I build the tools, systems, and structures artists actually use. From templates to calculators to custom GPTs, everything is designed to be applied.

Hear What the Artists Who Work with Us Say

Artists have grown sales, landed exhibitions, and built confidence through The Artists Business Lounge.

"A totally worthwhile investment."

The Artist Business Lounge is an information-packed, hands-on place of learning that will give you valuable tools and insights for taking your art business to the next level.

Invaluable course content, together with Zoom sessions, guest presenters, Q & A sessions, Amanda’s warm hospitality and her industry experience in the corporate and art worlds make for a great place for learning and integrating the business side of being an artist – not something you find in many places. A totally worthwhile investment.

Peter Brook

"I wish I'd found The Success System years ago"

It’s a life-changer!

Since joining the program, I have become clear on my goals and direction, and most importantly, I have the tools and support to achieve them.

The course materials are so comprehensive and relevant.

No other business course I’ve come across is so specific to artists’ needs, so in-depth, and so informative.

It’s brilliant!”

Samantha TIpler

Read Testimonials >

"All have exceeded my expectations."

“I’ve been working with Amanda for well over a year and can’t recommend her, and The Artists Business Lounge highly enough.

Amanda is a wonderful person with a unique skill set that sets her way beyond any competition.

I’ve been in her Success System program, the Reclaim Your Confident Creative Self program, and had individual coaching sessions with her too.

All have exceeded my expectations!

Jan Allsopp

The Success System Program

Your Art Business, Organised and Profitable

The Success System Program is a 12-month coaching experience designed for visual artists who are ready to move past overwhelm and grow with confidence.

This isn’t another “how-to” course. It’s a structured business-building system tailored to artists

Inside, you will:

Grow your visibility, income, and opportunities
Replace confusion with structure and confidence
Organise the messy middle of your business into systems that work
Feel supported by someone who understands how the art world really works

What’s Included:

Weekly live calls with Amanda
Complete library of artist-focused business resources
Full suite of online courses and workshops
Supportive global artist community
VIP Upgrade: One-to-one coaching and additional benefits

Whether you’re refining an established practice or stepping into a bold new chapter, the Success System provides the structure, coaching, and accountability to make it happen.

Create. Grow. Succeed.

Your Art Deserves a Business That Works

Whether you need clarity, expert coaching, or plug-and-play resources, The Artists Business Lounge empowers you to grow your creative business with confidence.

Latest From the Lounge

Practical, art-specific insights to help you grow visibility, simplify systems, and strengthen your art career.

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How To Create A Press Ready Media Kit That Attracts Press Coverage and Publicity Opportunities

How to create an Artist Press Ready Media Kit that helps visual artists get featured in print, online, and on air. ,Practical tips

Holiday Art Sales Golden Quarter

7 Tips for Holiday Art Sales – Supercharge the Golden Quarter

The Golden Quarter, is the most profitable time of year for visual artists. With increased consumer spending during the holiday season, artists have

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Artist Website Copywriting: 10 Mistakes to Fix Today

Your artist website should build trust and connection, not confusion. This post shares 10 copy mistakes to avoid and how to fix them.

Brisbane artist Shaun Weston

Feature Artist Shaun Weston – Hello. Goodbye.

Exhibiting your work creates impact, credibility, and connection that digital tools alone can’t replace. It still matters, and it can support your art

Recent Awards and Grants

Recognised for Excellence in Artist Coaching

Best Visual Artist Coaching Company 2024 & 2025- Australia

Visual Artists Career Coaching Service of the Year Australian Enterprise Awards 2024

QLD Business Basics Grant Program Recipient 2023

Al international Influential Businesswoman Awards 2023 , 2024& 2025

Why Work with Amanda?

25+

Years as a practicing visual artist

125+

Exhibitions featuring Amanda’s work

16+

Years supporting artist-led business growth

5

Years running The Artists Business Lounge

22+

Years of business and coaching experience

Testimonials

What Artists Say After Working with Amanda

From long-time professionals to bold beginners, artists who were stuck, scattered, or scaling have found the strategy, structure, and support they needed inside The Artists Business Lounge. Here is what they are saying:

"Importantly, it is the self image I have which has been most impacted."

“Before working with Amanda, I felt stuck and uncertain about my direction as an artist. Her coaching sessions were incredibly impactful, transforming my self-image and perspective by helping me understand how past behaviours and mindset were holding me back. Amanda’s empathetic, practical, and insightful approach enabled me to gain clarity, confidence, and a renewed sense of purpose.

With her support, I now see myself as a successful artist, ready to launch my revamped website and grow my business. Amanda’s generosity, wisdom, and supportive nature make her an exceptional coach. Her wealth of knowledge and approachable nature make her the best choice for any artist looking to succeed. Trust the process and yourself – Amanda is the best choice you can make for your art career. Thank you, Amanda, for everything”

"Great course and exactly what I needed"

Amanda’s Strategy and goals setting workshop was exactly what I needed to create clarity and focus going forward with my art practice. Excellent value. Great tools to help me with planning and working towards my new goals.

"... such a diverse range of topics covered..."

“I was walking around in the dark when it came to running my business (in fact I don’t think I could call it a business before I started) and wanted to gain direction and the knowledge to get the wheels in motion. The amazing amount of information available, you are a wealth of knowledge Amanda.

I love that the program is Australian-based and covers so many topics. I now have professionally documented images as prints on my updated website as an extra revenue stream..”

The [Reclaim Your Confident Creative Self Program] program helped me in unexpected ways, I didn’t think that I would be able to fully implement the tasks….but I have found when I’m in a less confident position, there’s a voice that comes into my head as a reminder that I am capable and I can leave the imposter at the door!

I’ve recently had to present a weekend workshop with individuals with much more experience than me in my field….I was nervous, lacking confidence and dealing with imposter syndrome….but on the way there thought through many of the things I learned with Amanda, took a deep breath and…..had the most successful weekend! Thanks heaps Amanda

Your courses and information have really helped give me some clarity and direction when I couldn’t think of anything more but knew I was missing something.

The simplicity and clarity of your amazing body of knowledge and information is exactly what I needed and was like one lightbulb moment after the other!

I’m sure it’s the same for a lot of others who study your offerings. Thank you for doing what you do. Eternally grateful.