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The Artists Business Lounge
name of success system program in cursive script

art business for artists

Isn't it time for you to finally achieve the success as an artist that you've always dreamed of?

Are you drowning in the sea of responsibilities, struggling to manage your art career and business without yet having the level of success you deserve?

It’s time to change that!

If you want to grow and achieve the best possible version of your art life, your best starting point isn’t what you already know. The better and more relevant question to ask is: “What do I want for myself as an artist for my art career/art business and life?”

If you want to make significant progress, accelerate and get different and better results more quickly, to have greater clarity and confidence while you get those better results, you’ll need to add something new to the mix. 

Join the art business program that artists love.  The program that supports YOU to thrive as an artist YOUR WAY and achieve YOUR goals and dreams. 

 

man with beard and bald head looking away as he works on a bright pop artwork

 

I know you want to have a bigger impact with your art, getting your art into the world to a larger audience who love what you do. That you want your art to find more homes with buyers and collectors while elevating your artist profile, and finally, making a living as an artist. 

All without having to follow the latest trends and spending all your time on marketing and administration.

Imagine living your artist life, with ease and excitement, knowing that you have systems in place that support you and don’t rely on you spending hours each day on social media.

Even better, imagine all that and that you no longer struggle with overwhelm, procrastination and self-doubt, and instead of thinking about all the things you ‘should be doing’ are having a successful career doing what you love.

Imagine, for a moment, if you could achieve more than you thought possible.

Above all, I know you’d LOVE to find a way to create a thriving art career and business that truly feels on YOUR terms.

I get it, and that’s exactly where I come in…

Amanda van Gils in the studio

Hey, if we haven’t met yet, I’m Amanda van Gils...

I help artists streamline the business of art, and implement strategies for creative success.

I am an artist, a successful businessperson, and I am also an experienced coach.

Unlike some art business coaches who only have online business experience, I have business experience AND real-life art industry experience, including exhibiting and selling through galleries, curating exhibitions and selling online and from my studio.

In fact, since completing my Post Graduate Qualification at the Victorian College of the Arts in Melbourne Australia, I have exhibited in over 120 exhibitions, but its not only my own art. I have also curated and project managed major exhibitions (up to 55 artists), hosted an artists-supporting-artists forum and launched and managed the ART500 online gallery for 6 years.

Why My Clients Get Such Incredible Results

The challenge with most online art business programs is that they focus only on selling your art online and often have no real life experience exhibiting, working with galleries or curators, or understanding art prizes, grants and residencies.

This means they leave a TON of great opportunities for artists out of their programs.

Whether you want to work with galleries, represent yourself, a combination, or some other pathway, there is not only one set way for you to create your art business success…

As a practising artist, I understand the nuances required for an art business.  I understand the challenges that can be part of an artist’s life, the struggles and the opportunities. So you don’t just get standard one size fits all advice, you get a flexible program with real tangible advice and support tailored for you. 

As a trained coach, I understand human behaviour and how to help you get out of your own way. 

Plus I am a bit of a systems and tech whizz (for a non-tech person) having created multiple websites, landing pages, funnels, an online gallery and businesses and used an array of systems.

I LOVE supporting artists to succeed. I have a proven track record of doing just that. Some of their successes include gaining commercial gallery exhibitions, winning grants, being awarded residencies, launching online art businesses, increasing prices, sales and art income.

What I know is there is no one way to be an artist. Whatever YOUR way is, I can help.

Image from the Walk Gnelty exhibitoin. Art works by Gillian Richards

Walk Gently exhibition. Artworks by Gillian Richards. 

So what if you could…

If you’re ready to let go of the limited cookie-cutter strategies and create more success on your terms, join us in the...

Woman in yellow overalls in art studio

The program that supports YOU to thrive as an artist YOUR WAY.  The Artists Business Lounge Success System provides a systematic approach to structure your artist life, enabling you to achieve YOUR vision of success with ease, unlike cookie-cutter approaches. This isn’t just about gaining more knowledge, this is rolling up your sleeves and getting elbow-deep into your Art Business life!

planning handbook
Group Coaching Artists on Zoom

 

As an artist in the Success System Program, you will experience a combination of approaches so that you can transform your art career and business…

Weekly Calls

Strategy

Self-Paced Lessons

Coaching

Downloadable Resources

Mindset

Community

Accountability

I am glad I am here because I never feel pressured to have to do things a certain way or learn a certain way. I can take things in my own time which is important for me. I still feel part of the collective and feel confident knowing I can access an abundance of information I need at any time.

The image behind is an installation view of the Net Work exhibition at The Art Gallery of Ballarat curated by Amanda van Gils. The artworks shown are – Painting left: Irene Wellm, Sculpture right: Ailey Ball, Painting right: Dagmar Cyrulla

Designed for artists at all stages of growing an art career and business, the Success System Program is like a Business School for Artists (only WAY more fun), covering the must-have topics artists need to make more sales without sacrificing studio time 

HERE’S EXACTLY WHAT YOU GET iN THE

name of success system program in cursive script

GROUP COACHING CALLS

Bi-weekly Deep Dive Group Coaching calls led by Amanda on a range of topics aimed to improve and transform your relationship with yourself and your art business.

Focusing on beliefs, practical skills, strategies and application of learning to individual experience.
Come live or watch replays.

Value $4,000

community gathering image of zoom call

COMMUNITY SESSIONS

Every other week we connect as a community for sharing experiences, updates, celebration, and Q&A. A peer-to-peer learning facilitated by Amanda, we mix up connection calls with Artist Show & Tell calls where you can practice presenting and talking about your work, and get feedback if you wish.
Come live or watch the replays.

Value $3,600

graphic roadmap image of courses

SELF STUDY ONLINE COURSES

Go at your own pace, learn at the time that suits you.
Over 20 online courses with worksheets, information, resources, instructional how-to lessons, video, text and interactive comment options. It’s an absolute Treasure Trove of practical information!

Value $3,000

COMMUNITY

When artists get together anything is possible
We know having a community of like-minded people to connect with makes a difference. Our community is hosted on Mighty Networks, not a Facebook Group. You get access to a program group as well as to the broader community membership
Celebrate wins, share information, build connections without annoying notifications.

Value $1,200

RESOURCES AND TEMPLATES

Save time preparing crucial documents. You need never start from scratch again! 
Worksheets, checklists and templates to help you apply the things you learn in the program. (Including a Price Calculator and Revneue Stream evaluation sheet that artists LOVE!)
Includes all 16 documents inside our new Art Vault Essentials pack plus so much more

 

Value $2,000

GUEST INTERVIEWS

Experts, Artists and Industry Insiders presenting on a range of topics so you can gain industry insights from all prespectives. Topics Include;
Artists and Tax,
Getting Press,
The Art & Science of SEO
A Day in the Life of a Curator,
A Day in the Life of a Gallery Director,
Exhibiting Internationally, and more

Value $2,700

ARTICLES AND TOPICS

Useful articles and topics added in the community such as Decoding Buyer Psychology: How Artists Can Boost Art Sales,
Three things to try when you get stuck determining your Target Audience,
The To-Don’t list and Why You Do Want One, 
10 Tips To Help You Write Engaging Emails That Your Subscribers Will Love

The opportunity to post a topic, comment, cheer and boost

Value $500

QUARTERLY ‘DOING DAYS’

Accountability and implementation are the focus of the Quarterly doing days. Artists get to be in the ‘Hot Seat’ sharing progress, requesting insights and celerbating. A coming together to stay on track. We support participants to put their plans in place, get clarity on their next steps and take action.
A guided interactive session where we ‘get stuff done’

Value $1,800

FLEXIBLE EASY ACCESS

Available 24/7 on desktop and an app so you can access the community and courses on your computer, smartphone or tablet whenever it suits you. 

Get the answers to your biggest burning questions and the tools to help you move forward.

Value $500

What If It Could Feel Easier?

I like that there is such a diverse range of topics covered here, including many things I didn't realise I need to know. Most programs I have seen seem to help with one thing only "how to sell online" or "how to make reels" etc so the fact we have so much covered here is amazing.

I joined because I needed help and accountability to move forward. The program is very well structured Having experienced other programs and watching you grow this one, I knew it would deliver what I need. I have made more progress in the last month than in the whole year before.

Here's Exactly What You'll Learn When You Access the Online Courses

Self Study - Set your own study timing using the Roadmap guide. Access, learn, and implement

journal, business strategy

01. YOUR THRIVING FOUNDATIONS

02. MAKING THINGS HAPPEN

03. MAKING SALES, MAKING MONEY

04. GROWTH THROUGH RELATIONSHIPS

05. GETTING OUT IN THE WORLD

Here Are Just Some of the Topics Covered in the Coaching Calls...

Coaching Call - Money Mindset

There’s a reason why over 80% of artists extend their time inside the Success System Program. This is the only program where you’ll have highly personalised support to……

"The Artist Business Lounge is an information packed, hands on place of learning that will give you the valuable tools and insights for taking your arts business to the next level. Invaluable course content, together with Zoom sessions with guest presenters, Q&As, Amanda's warm hospitality and her industry experience in the corporate and arts worlds make for a great place for learning and integrating the business side of being an artist - not something you find in many places. A totally worthwhile investment."
PETER BROOK
ARTIST, MELBOURNE (SUCCESS SYSTEM PARTICIPANT)

Went from getting his career restarted to press features, multiple sales – including the highest price so far, international buyers – and booked up with exhibitions

Image behind, installation view Counterpoint, Peter’s exhibition at Tacit Gallery

You are never on your own in The Success System Program.

Some shares from artists in our community...

My big win for the week feels massive… I’ve been offered an international residency placement next April/May in France

This is the first time I’ve ever applied for a residency, so thank you Amanda for all of your useful information in the Residency course in the Success System program, it clearly works!

I just made a $1200 framed print sale today!  To someone I don’t know. That’s 6 pieces sold already Pinch me 🙂

Oh! Forgot to say your advice on my sales email seems to have worked. I have one lady who wants to buy three small paintings. I used your advice and a post you made with suggested words for closing a sale (I used a lot of them!). Thanks again!

Just sold a painting for $3500. It’s been a good week.

I’m so thankful for your course on selling for artists – so helpful to put into practice much of it as | have taken this potential purchaser on the journey and it ended up in a sale of multiple pieces!.

Connecting with galleries- going there, sending emails. So far, I have received one invitation for a solo show next year from a small gallery. I’m feeling very excited and motivated by it.

Wins have been good this week. 🙂 I have finished photographing and colour correcting a bunch of new pieces, and updated my website. I’ve also had some replies to applications. I’ve been placed into a pre-selection for a solo show next year!

Making BIG decisions about the second half of this year and my future that changes my whole business/life trajectory….and feeling very relieved and excited.

A big week… two solo shows, Artist Talk with Q&A, more social media posts in two weeks than ever before. Good feedback and sales

I have 5 artworks listed in an artist collective online show that is currently running. All of my 5 works sold in the first half hour of the Preview period. This is a first for me!

I have a branding photo shoot organised and work in a group show in a gallery in the Netherlands.

This week I sold one medium size painting and confirmed two commissions

Thanks for having this space to share our wins Amanda – so exciting and encouraging to read of everyone’s wins, and good for our mindset as we see our wins big and small.

Just finalised the sale of 4 paintings to a US buyer

I was approached by a US magazine to showcase some of my works on paper – and be paid for it!
It was published late last year and since I have had positive responses, including from two international buyers I am in conversation with

SEE Amanda what you do Is amazing! Every day I think about stuff we talked about in the course…

Get These Valuable Bonuses When You Join

Plan and Build Your Artist Website Trello Board

Image of a Trello board

We all know that a website is essential for artists but how do you build one that reflects the artist you are, engages your visitors and encourages them to subscribe, buy or otherwise engage with you, so that you can grow your audience and make a living as an artist?

Welcome to the Plan and Build Your Artist Website Trello board. Everything you need to be able to plan and build your artist website so that it not only looks good but converts and works for you too. An implementation tool to support everything you learn in the program.

Value $197

30 Days of Marketing Content couRSE

a graphic of computer and ebooks showing workshop components

Learn how to create a month’s worth of effective marketing content in one afternoon, from as little as one piece of original content!

Learn how to strategically plan your content and how to use repurposing, batching and scheduling to save you time and have more impact. 

Value $97

Sales Challenge course

Sell your art, mini online course. Sales Challenge Course

Sales Challenge course to activate your sales from day one.

Value $55

A GiFT BOX of USEFUL SWAG

Online is awesome but there’s nothing quite like getting a gift or two in the mail.
You’ll receive a gift box of useful goodies after you join us. 

Value $100

Access to A SELECTION OF guest expert interview replays

Carrie Guest Expert Series

Access a library of Guest Expert replays from curators, arts accountants, copywriters and more.

Value $500

Pinterest Anatomy

Training box

Pinterest Anatomy – learn how to use Pinterest to grow your audience and boost your website’s SEO ranking.

Value $77

SOCIAL SHOUT-OUTS AND INSIDER DISCOUNTS

Social shout-out posts on our Instagram, Facebook and Pinterest linked back to you 
Discounts on 1:1 coaching programs
Opportunity to Beta test new products before they are released and other random insider benefits. 

Value $Priceless

An Entire Year Of Access To Value Packed Support and Resources

Choose YOUR OPTION

 

Artists may have the option to extend their time in the program for an additional payment.

What Clients Say

Image behind, installation view Complex Simplicity, Jan’s exhibition at Coffs Harbor Regional Gallery

You've got questions? We have answers!

No, not at all. Did you know there are successful artists who never went to, or finished art school?  In the program we have a mix of ‘self-taught’, started art school but never finished, and art school graduates from BA right up Masters degree level.

The only thing to note is we don’t teach you how to make the art, though the community is always happy to chat about art making..

All kinds of visual artists. Artists who work online, offline or a hybrid. We have artists who have been making work for a couple of years and artists who have been exhibiting for over 30 years and anywhere in between. This program is broad so you get to dive deeper into the areas that you need the most.

You get access for 12 months starting from when you join. We open the doors a few times a year – After the initial 12 months you can opt to continue with an annual renewal or on a month by month basis for a monthly fee.

Investing in your growth as an artist and getting a short cut to 20+ years of knowledge and insights will help you to sell more and you totally deserve it.
Plus, you might just find the cost is a tax deduction (if you are an artist for tax purposes).
For a full year of online course, resources, guidance and coaching, the cost works out to $5.47 per day – about the cost of a cup of coffee. Jump in and let’s find you sales to cover the cost.
Sound good?

As unlikely as that is, don’t worry we do have a Zero Risk 14 day  guarantee. Just email us within 14 days and we will refund you. 

There are no refunds beyond the first 14 days.

You can continue on past the initial 12 months. Before the end of the 12 months you will receive an email outlining options and to stay for another year, or on a month by month basis along with the costs and any special bonuses that might apply.
In very rare circumstances – if you haven’t been engaging with the content in the first 12 months and I don’t think it’s the best investment for you to continue, I may not offer a renewal. But that would be rare and I would discuss it with you. Sound fair?

We have a Zero Risk 14 day Guarantee
You deserve to have the art career you’ve always wanted with the information and support to back you up.

If you aren’t satisfied, just email support@theartistsbusinesslounge.com within 14 days for a full refund, so there is zero risk in in signing up and investing in your career.

You have access to everything for as long as you remain an active member. There are a range of resources for you to download – templates, calculators and other handy tools as well as worksheet – that you can keep, as long as you download them while you are still an active member

No. The program is content rich and designed to give you information and attention for a full year so you can experience significant shifts without having to abandon your art making to study. 

And because you won’t just be learning, you will be doing, 12 months of access makes it easier for you to take some downtime when you need it.

If a year is too long for you, we have other options, including individual coaching, short topic specific programs and standalone courses.

No. Our course are designed to help you make changes and so we drip feed content to allow you to learn, implement. and reflect.
You’ll have access to the first course from day 1 and then other courses will be released to you as you complete them.

There are a lot of articles, downloads and other material for you to consume too.

It is a content-rich program. You have a full 12 months so you can dip in and out. Even so you don’t have to do everything – because it all depends where you already are and your goals as to what you need. And if you need help to direct you to the most important content to achieve your particular goals, you’ve got it! 

All our material is stepped out so to cover foundations and to build on the foundations. It’s designed for artists who are already making art. Our regular calls and community space allow you to ask all the questions you need. And yes we have had early career artists join us and do well (some who were even hesitant to use the term artist), but if you aren’t yet making any art, then this wouldn’t be right for you. So get in touch and we can discuss the best options for you.

The weekly calls happen on a Monday, Thursday and Friday and they are run in daytime and early evening times, on a rotating basis. So everyone is able to attend some calls live.
All calls are recorded and posted to the group for anyone who can’t attend live.
Quarterly Doing Days are held 4 times a year and are not recorded 

Finding more time for your creativity is something we help you with – and you even get the Çreating my Own Time eBook as a bonus. Plus we look at mindset issues impacting your time.
But we know that life happens and the pace you go at is entirely up to you.
It’s one of the reasons you have 12 month’s of access (See also the answer to What if there is too much content)

No it isn’t.
We have a private platform hosted on Mighty Networks which minimises distractions and allows you to be completely in the zone. When you are in the lounge, you are in the lounge.

Our platform is accessible on web and app, so you can join in, catch up and do the courses on computer, tablet or even smartphone if you like

No! I am Australian and most of the artists in the program are too, but the information taught crosses borders. As long as you can make the timezones work for you, we welcome you.
I have worked with artists in the US, in the UK as well as throughout Australia

Don’t see your question in the FAQ’s?

I love connecting with you and answering your burning questions about the Artists Business Lounge Success System. You can email us directly at support@theartistsbusinesslounge.com and we’ll reply

Here’s what happens when you Join

Enroll Now

Choose your option – take theSuccess System Program VIP option for additional 1:1 support, or join the Success System Program.
Pay in full or use the payment plan.

CONFIRMATION PAGE

After payment you’ll be taken to a special page on our website with links to access the program inside the lounge and a link to a starting survey to capture your priorities at the beginning of the 12 months (We revisit this survey during the year). 

Get immediate access

You’ll get access into our platform and be able to donwload an app so you can access the program from any device 24/7
You’ll have the first course opened up to begin

Tell Me Again why do I want this?

No matter where you are in your career right now, The Artists Business Lounge SUCCESS SYSTEM, supports you to succeed.

For artists who are well on the way, with some experience and business foundation – Fill in the gaps. Consolidate and round out your knowledge, skills and systems so you can check-in, reset and go further. Immerse yourself more fully in the ‘whats’ of your art business, and move past resistance with a clear actionable plan and a coach who will help stretch you to the next step. Got a website and a mailing list that isn’t performing? This will help you with that. Spending too much time on admin – this will help with that. Still having periods of doubt – ditto.

For artists whose practice is more advanced – Refresh your knowledge, find opportunities to go more deeply and take your career further, identify and shift mindset blocks, create greater efficiencies and solidify your business. Get rid of what isn’t serving you, bring in missing elements and grow more freedom in your art business 

For artists early in their careers or artists with little to no business foundation – Get started with a thorough overview that takes you from “you don’t know what you don’t know” to having insight and a clear actionable plan to determine your artist path and the knowledge to be able to travel that path.

 

Is the Artists Business Lounge Success System for me?

This is perfect for you if:

This is NOT for you if:

More Testimonials

From anonymity to confident, with residencies, and curator and gallery director studio visits

5/5

Being in the program has really helped me solidify a long-term vision of myself as an artist, to break down the steps required to achieve those long-term goals.

I increased my prices and sold work at the new prices within a matter of weeks.

— siobhan kelley
Man with beard in front of the beach

From no art background, knowledge or experience, to inclusion in his first exhibition within a few months!

5/5

Amanda covers it all and makes the lessons easy to digest and to action. But the program provides more than that, there’s regular time to connect with other artists as well as meet and talk with experts and art veterans who are already living a successful art business life.  I’m only part way into Amanda’s program and already I’m thinking of myself more as a ‘real’ artist, and I’m doing more of the things successful artists do. 

— IAIN BURLEY

Went from having almost given up his studio practice to creating new significant work and being selected for Top 100 Artists (October 2022)

5/5

I’d like to thank Amanda van Gils from The Artists Business Lounge for all her help with anything art and business related.
It’s a technologically changing world and artists sometimes have to get away from the studio to do all those things that we don’t want to do. Amanda has helped me get my head around all THAT stuff.
Thanks, Amanda.

— steven warburton

A brand new online fine art business, and a solo exhibition with multiple sales and making her largest sale ever ($1200), more exhibitions to soon doubling her prices!

5/5

I first joined because I felt like I was walking blind and really needed some guidance. I had a 1:1 with you first Amanda, and it was so helpful that it felt like a natural and much needed progressions to join. I chose you and the ABL because you have experience and expertise in depth not only as an artist but in business and marketing. I really value your combined skills.

— Lisa Ray

From no exhibiting experience to participation in multiple exhibitions with multiple sales and now organising a group exhibition!

5/5

In this supportive, nurturing environment I have gone from weekend hobby creative to having a gift and homewares shop take on three of my paintings and making my first sales. I couldn’t be happier!

Amanda is the most amazing guide! She is direct and incisive and is able to see my BS that holds me back and she just calls it – such deep appreciation.

— Janet Evans

New Revenue Stream an updated website and greater clarity all within a couple of months

5/5

I was walking around in the dark when it came to running my business (in fact I don’t think I could call it a business before I started) and wanted to gain direction and the knowledge to get the wheels in motion. The amazing amount of information available, you are a wealth of knowledge Amanda. 
I love that the program is Australian-based and covers so many topics. I now have professionally documented images as prints on my updated website as an extra revenue stream.

— Laura Stratton

Choose the Payment Option that Suits You Best for 12 months access to the
SUCCESS SYSTEM PROGRAM

One-time payment of

$2497 AUD

6 monthly payments of

$425 AUD

SUCCESS SYSTEM PROGRAM - VIP VERSION (includes individual coaching and support)

One-time payment of

$3997 AUD

Zero Risk 14 Day Money-Back Guarantee

You deserve to have the art career you’ve always wanted with the information and support to back you up.

If you aren’t satisfied, just email amanda@theartistsbusinesslounge.com within 14 days for a full refund, so there is zero risk in signing up and investing in your career.

access to 'the LOUNGE'

REGULAR live CALLS

Accountability

Study at the pace that works for YOU

Artist Results Shared Inside 'the lounge'

Some wins…In a group exhibition – Sold my main piece before it left the studio to a collector.

Then submitted 4 other paintings instead. Sold x 2 on opening night. My Solo show is set to be my biggest yet in 2023.

Hi Amanda. I wanted to share it with you. I just sold a 20x25cm painting for $350 twice what I used to sell them for. Couldn’t have done it without you xxx

My first ever exhibition! I am so nervous and excited.

I’ve been thinking about myself differently over the past few months, in a positive way and feeling ready and eager to move on – to move forward to the next level with my art. Yay! I’ve been mud stuck for a while, and it sucks. Now I’m flowing. Thanks Amanda.

I just DOUBLED my prices!

Sold one of the larger pieces which is the most I have ever sold a single piece for. 

This week I had a good meeting with staff at a Melbourne gallery who are very interested in showing my work and we are planning a smaller show in August. The curator of another gallery I am booked to show in October / November came to see my show yesterday

Yay Just finished another commission and followed up with a client for another one!

A little win… I am very happy I sold a “last minute” painting in the little country town show I was in last weekend… Last minute ( day ) painted, but I had wanted to paint the church across the road from my cottage for … about 12 years..;) Very happy they let me hang without prior entry.

My week has been full-on. Meeting with a client for illustration for a poetry book.  It will be a six-month window. I have another illustration job for teacups and I am finishing off the children’s book commission.

What an amazing quarterly doing day @theartistsbusinesslounge with our inspirational coach @amandavangils. So many remarkable stories from some truly exceptional people, all of whom are deeply passionate about their art practice, whatever form that may take. Don’t ever underestimate the power of goal setting.

A nice win recently is that my local framer wants to purchase from me one of my prints to have in his store to show the nonreflective glass in a dark subject.

It’s almost time to press go on the website. I will have an initial suite of fine art photography works available.

My heartfelt gratitude to @theartistsbusinesslounge and @hamptonframersandart for the support and encouragement along the journey for this new beginning.

For extra individual support and coaching sessions,
uplevel to the VIP option.